Friday, August 30, 2013

Elements of Design

Elements of Design
 
1. Color: also called hue
 




2. Line: line can be considered in two ways. The linear marks made with a pen or brush or the edge created when two shapes meet.


3. Mass: refers to the size or amount of space taken up by an element. The mass, or solid plus the shape, tend to give relationship with other elements. The various weights of different shapes can be used to emphasize type styles.






4. Movement: use of lines, colors, values, textures, forms, and space to carry or direct the eye of the viewer from one part of the design to the other is called movement. Movement is created in art by the way the artist uses the elements of design. Movement is generally created by the arrangement of shapes.
5. Space: boundless three- dimensional extent in which objects and events occur and have relative position and direction
 
6.Texture: the surface quality of a shape- rough, smooth, soft hard glossy etc. Texture can be physical or visual



 

7. Typography: the art, craft, or process of composing type and printing it
 
8. Value: the lightness or darkness of color; also called tone