Tuesday, April 8, 2014

Advertisement






Picture This is a store that sells cameras mostly targeted at moms and other women who love to "capture little moments." The stores main goal is to show moms that cameras have much better quality and are better to treasure life's precious memories of their children. This ad would be placed in the "Parents" magazine to catch the attention of moms and dads everywhere to show them that Picture This sells the best quality cameras for remembering all of the little moments they find so dear. To accomplish the design of this advertisement, I first had to find pictures that would appeal to mom's and other young men and women in need of a new camera. To do this, I went to Pinterest, a favorite website of moms everywhere, and quickly found pictures that would catch their attention. In order to make the pictures look like Polaroids, I simply created a new 350px x 350px document and placed the pictures on it. I then adjusted the size of the photos on the backgrounds so it looked like a Polaroid photo. I then placed them on a wooden background to give the effect of pictures scattered on a table. I then researched most successful fonts for advertisements and decided to use Bodoni. I then added typography and a few other finishing touches and then resulted in this ad to help sell more of Picture This' quality cameras to parents all over the U.S. who just want to capture more of life's little moments.

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