Mood Board

I chose to make my mood board bright and well organized. I chose these colors because they are bright and fun, while still giving the professional look Picture This wants to portray. I chose the pictures to show the potiental Picture This has and how they can help mothers and people in general take photos that look proffesional. The fonts I chose, show the girliness and playfulness in the company while still being easy to read and eyecatching.

Generic Questionnaire

Branding and Identification Questionnaire

Please complete the information about the product you wish __________ Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: (Brief history/ “About Us” )

Company Name: Picture This

Product Name: Canon cameras

What type of product does your business offer? Cameras, photography lessons, photo shoots

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? Moms who can never decide on what camera to buy and love taking pictures of their kids, but also really anyone who enjoys taking photos as a hobby, middle-upper class

How would you describe your services and/or products? Photo classes and lessons, camera sells, reaching out to inform other people about cameras

Who are your competitors and how do you differ from them?  (Provide links) http://www.yellowpages.com/colorado-springs-co/mip/cameraworks-595908 this company, Camera Works in Colorado Springs, Colorado is a large competitor to mine by also selling photography equipment. Mine differs by also offering photography services, but Camera Works is still a large competitor

Please provide general information about your business. (Location, years in business, employees etc) Located in Colorado, so really pretty landscapes for photos, approaching 4^th year in business, employees are all good friends who grew up taking photos together

What is the idea behind the business name? Is there a unique story, if so please explain? As kids, the owners always imagined starting a photography business together and everytime they would begin to tell their ideas they started with “Picture This…” so naturally when the girls were able to open the business, Picture This was the perfect name

What is the overall mood of the product?  Playful, Serious, Ultra-professional? Playful and fun but still professional and well respected

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-Cola)? image

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? playful, but like we know what we are doing

What logos types do your think will appeal to your audience and why.  (provide links if you have styles you like) cameras with organic colors

Where will you be using the logo?  (Print, website, video media) website as well as on product packaging

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage.  Light blues, pinks, whites

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc.  friendly

Do you envision something modern and trendy or more organic (natural, soft, roundish)? organic

Business Card

For my business card, I chose a more organic style to show the style of the tshirts my company makes. I also chose to include my logo on one side with just the website to show the simplicity but effectiveness of my company. I chose my color scheme to be bold, but also calm and relaxed.

Logo Creation- Zagora

This project was not very difficult, but had a few challenging points. The hardest thing was trying to give the letters the correct spacing so they looked correct. The easiest part of this was picking the colors because they were easy and didn't have too many gradients.

Personal Logo Creation

This logo is for my design studio "KL T-Shirts". My idea for this logo was basically make a tshirt out of my initials "KL". I changed the arc of part of the K to allow it to form the collar of the tshirt while still looking like the letter "K". I chose these colors because they are simple, but eye-catching. I like my design, because it's simple and organic, but at the same time shows what my company is all about.

Logo Research

Karley Lindsey

Company Logos

I like this logo because it uses the letters in the word to show what their company is really about. The “t” looks like a person holding a chip, while the “i” looks like a bowl of hot sauce. I want my own design to be similar to this one by using the letters in my Studio’s name to create what my studio is all about.

I like this logo, because it’s simple and memorable while still portraying part of the company. The letter “c” looks like a chicken since the company is famous for their chicken. The typography and colors stand out to people and do a great job of grabbing attention. I want to use colors that capture attention and stand out while still having a meaning in my business.

 I like this logo because of the way the letters are arranged. A summit is the top of a mountain, or the highest point and the word “summit” is arranged to look like a mountain with the summit point being the focus. In my own logo, I want to be able to use letters to form something that represents my own studio because it’s a great way to capture attention.

This logo is simple, but effective. The shape of the entire logo, is a square, just like a pizza box, and the domino fits in well because the name is, “Domino’s Pizza.” This logo isn’t complex or super different, but is still effective and can be recognized by almost anyone. I want that memorability in my own logo, the simple colors and shapes, but still recognizable.

 

 

 

 

Logos of Graphic Designers

This logo is for the company “Forty Seven Media.” For the creation of their logo, they kept everything simple: color, design, and shape. However, the meaning behind it is a lot more complex, which is definitely a good thing. The shape of the logo looks very similar to a film strip, or movie ticket, which connect to the “media” in the company name. Instead of writing the entire company name on the logo, they only included the key terms, 47 and “m.” This simple design allows the logo to not only be easy to remember, but easy to understand, which makes it even more effective. In my own design, I want to include enough information and relation to my own project while keeping it simple.

 This logo is for the company “Karacters Design Group.” For this design, they used the first letter of the company name and put it inside a circle. This logo is simple, but memorable and also timeless since the “k” will always be effective. This design is also versatile because it is easy to scale up or down. In my own design, I want to do something similar to this logo, something that represents the name of my company while still simple and easy to remember.

 

    This logo is for the company “Oh Twenty One.” The logo is the letter “O” with a 21 inside of it. This design not only represents the company, but is also simple and easy to remember. In my own logo, I want the same effect. I want a design that is eye-catching, but simple as well. 

Logo Questionnaire

Branding and Identification Questionnaire:   Personal Graphic Design Company

General company information:

*Company Name (Fill this in) KL designs__________________

What product or service does your business offer?   Graphic Design; Illustration for various companies and products.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? (Fill this in) schools, extra-curricular activities, clubs, businesses, events _________________

How would you describe your services and/or products? T-shirts

Who are your competitors and how do you differ from them?  Other graphic designers.  

Please provide general information about your business. (Fill this in)

My business designs t-shirts for clubs, schools, events, and, but not limited to businesses. We strive to make our customers happy and have a satisfaction guarantee.

 

What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

 

Logo information:   

Our logo will be used in print, on website, video media

(keep this in mind) SIMPLE, MEMORABLE, SCALEABLE

 

Fill in ALL questions below

If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo? KL, and maybe the word design

 

What is the overall message you wish to portray (serious, playful, etc.)?

Creative, unique, quality

Do you have any color preferences?

Light blue, a turquoise/mint color, white

What feeling or message do you want your logo to convey to those who view it?

Quality, with a since of professional style

Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?

More organic

Reference:

 http://justcreativedesign.com/hire-me/

http://www.thedesigncubicle.com/2009/07/20-questions-to-ask-clients-prior-to-designing-a-logo/