Branding and Identification Questionnaire
Please complete the information about
the product you wish __________ Design to complete for you. This questionnaire helps the designer better
meet your needs. Please answer in
complete sentences with as much detail as possible.
General company information: (Brief
history/ “About Us” )
Company Name: Picture This
Product Name: Canon cameras
What type of
product does your business offer? Cameras, photography lessons, photo shoots
Who (age/gender)
is your target audience and who is your most ideal customer (economic
status/education etc)? Moms who can never decide on what camera to buy and love
taking pictures of their kids, but also really anyone who enjoys taking photos
as a hobby, middle-upper class
How would
you describe your services and/or products? Photo classes and lessons, camera
sells, reaching out to inform other people about cameras
Who are your
competitors and how do you differ from them?
(Provide links) http://www.yellowpages.com/colorado-springs-co/mip/cameraworks-595908 this company, Camera Works in
Colorado Springs, Colorado is a large competitor to mine by also selling
photography equipment. Mine differs by also offering photography services, but
Camera Works is still a large competitor
Please
provide general information about your business. (Location, years in business,
employees etc) Located in Colorado, so really pretty landscapes for photos,
approaching 4th year in business, employees are all good friends who
grew up taking photos together
What is the
idea behind the business name? Is there a unique story, if so please explain?
As kids, the owners always imagined starting a photography business together
and everytime they would begin to tell their ideas they started with “Picture
This…” so naturally when the girls were able to open the business, Picture This
was the perfect name
What is the overall mood of the product?
Playful, Serious, Ultra-professional? Playful
and fun but still professional and well respected
Logo information: (product)
Do you want
an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo
(Ex: Coca-Cola)? image
What is the
overall message you wish to portray (look back at the company information you
provided, playful etc.)? playful, but like we know what we are doing
What logos
types do your think will appeal to your audience and why. (provide links if you have styles you like) cameras
with organic colors
Where will
you be using the logo? (Print, website,
video media) website as well as on product packaging
Do you have
any color preferences, or existing brand colors? If yes, please list them below
or attach a current image of existing logo or webpage. Light blues, pinks, whites
What feeling
or message do you want your logo to convey to those who view it? Serious,
Friendly, Steadfast, Loyal, Regal, etc. friendly
Do you
envision something modern and trendy or more organic (natural, soft, roundish)?
organic
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