Friday, November 8, 2013

Logo Questionnaire


Branding and Identification Questionnaire:   Personal Graphic Design Company

General company information:

*Company Name (Fill this in) KL designs__________________

What product or service does your business offer?   Graphic Design; Illustration for various companies and products.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? (Fill this in) schools, extra-curricular activities, clubs, businesses, events _________________

How would you describe your services and/or products? T-shirts

Who are your competitors and how do you differ from them?  Other graphic designers.  

Please provide general information about your business. (Fill this in)

My business designs t-shirts for clubs, schools, events, and, but not limited to businesses. We strive to make our customers happy and have a satisfaction guarantee.

 

What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

 

Logo information:   

Our logo will be used in print, on website, video media

(keep this in mind) SIMPLE, MEMORABLE, SCALEABLE

 

Fill in ALL questions below

If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo? KL, and maybe the word design

 

What is the overall message you wish to portray (serious, playful, etc.)?

Creative, unique, quality

Do you have any color preferences?

Light blue, a turquoise/mint color, white

What feeling or message do you want your logo to convey to those who view it?

Quality, with a since of professional style

Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?

More organic

Reference:


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